This mock campaign was created to introduce Rusty Rabbit, a quirky, post-human action game arriving on PS5, Switch, and PC. With just a teaser photo and preorder ad, the goal was to spark early interest and encourage fans to wishlist or preorder the game.
The teaser featured Rusty, an exasperated, cigar chomping rabbit in a mech suit against a gritty backdrop of a world humans left behind. The visual hinted at the game's oddball tone while staying true to the post-apocalyptic setting. Short, bold copy paired with striking visuals helped position Rusty Rabbit as an unexpected hero in an immersive world, setting the tone for launch while building anticipation among gamers.
