Just like many products out there, Innisfree’s Green Tea Seed Hyaluronic Serum deserved more than just a shelf spot, so I built a campaign around it. Ingredient led storytelling, clean looking teasers, and interactive content brought the product’s benefits to life and out of the shelf zone. We tapped into skincare culture with visuals worth to scroll through and relatable touch points. Because glowing skin is always in, never out.
CW/Visuals: Jennifer Cruz Firpi
