This mock campaign introduced Innisfree’s Green Tea Seed Hyaluronic Serum as the ultimate K-Beauty hydration fix. A sleek teaser, ingredient highlights, and a before-and-after showcase built excitement around achieving the coveted glass skin glow.
Engagement driven content like skincare polls and relatable Twitter/X posts were used to start a conversation. The campaign positioned hydration as essential, reinforcing the serum’s must-have status.
By tapping into the K-Beauty craze, this campaign blended visual storytelling with social interaction, turning Innisfree’s serum into a skincare obsession.
