This mock campaign brought together Crumbl and Netflix for the ultimate binge-watching snack experience. The limited-edition cookie collection was inspired by hit Netflix Originals, turning fan-favorite shows into flavors. The campaign was designed to drive engagement through social first marketing, including teaser posts, and playful Threads conversations, ensuring the collaboration became a must try moment for both Crumbl and Netflix fans.
Teaser Video
To build excitement, the campaign launched with a teaser video, followed by a cookie reveal carousel encouraging fans to guess the show behind each flavor, while Threads posts paired each cookie with the perfect Netflix show, making snack time even more immersive.
Instagram Post Carousel
The Menu
By leveraging Netflix’s cultural relevance and Crumbl’s rotating menu model, this campaign created a buzzworthy, limited-edition experience. The combination of FOMO driven marketing and social media engagement made it a highly shareable moment that blended entertainment and food seamlessly.